Experts in fashion, beauty, travel, design but also sensitive to topics such as sustainability, information, feminism and body positivity. Influencers active on instagram with profiles of millions of followers have built a real media kingdom.
And in fact, opinions aside, it is a fact that after Giuseppe Conte’s phone call to Chiara Ferragni and Fedez , the influencers are officially considered and considered the most capable figures to influence an increasingly wider audience, especially in a period where online activity, due to closures and restrictions, has grown exponentially.
Thus instagram, with over 1 billion active users every month, has now become a source of income for many users. And, although the gender gap on IG is not very marked, the title and the role of “influencer” is mainly associated with the female gender.
# 1 Chiara Ferragni
Obviously on the podium in Italy with 22.7 million followers, he has published more than 14400 posts. She is the daughter of Marco Ferragni and Marina Di Guardo, she started her career in fashion with the blog ” The blond salad “, launched in 2009. In 2018 she then started to personally manage the companies she founded, the Tbs Crew and the Chiara Ferragni Collection . His personal life, the marriage and the birth of Leone and Vittoria, represent a real continuous marketing event: the marriage with Fedez , created in collaboration with BMW, Alitalia, Versace, Dior, Prada, Diesel and Trudi generated a Media Impact Value of $ 36 million.
Since 2020, Ferragni has successfully entered into current affairs and politics debates taking firm positions on patriarchy, abortion, gender violence and health issues and anti Covid regulations, up to winning the Ambrogino d’Oro , donated by the Municipality of Milan for the civic spirit shown during the first wave of the pandemic.
#2 Belen Rodríguez
Maria Belén Rodriguez was born in Buenos Aires on September 20, 1984. The showgirl began her career at the age of 17 as a model in Argentina and moved to Italy in 2004. However, her debut in the world of entertainment and television was in 2008 with the participation in the Island of the Famous. In 2011 she too began a career as an entrepreneur, she launched two lines of perfumes and created Imperfect and Me Fuidue, two clothing brands. In 2014 she also opens the 4store chain of stores and in 2015 she becomes co-owner of the Ricci restaurant (which closes in 2017) in Milan, she together with Joe Bastianich and she opens Cotril a chain of beauty salons.
The themes of his instagram profile are always very personal and intimate: his work in the fashion world, the relationship with his son and his new partner.
#3 Giulia de Lellis
Born in Rome on January 15, 1996, Giulia De Lellis is one of the most famous influencers in Italy . Brands like Tezenis, Maybelline, Blumarine, Mentadent are the ones that demand it the most. She achieved success thanks to participation in the “Men and Women” program and from there she began the profession of influencer, quickly reaching a million followers.
In her instagram channel, champion of positive skin, she mainly promotes beauty products and creates make-up tutorials, getting about 5 million user interactions each time.
She published “The horns are good on everything”, the best-selling book in Italy on Amazon in 2019 which allowed her to add 6,883 new followers in just over 2 days.
# 4 Alessia Marcuzzi
Born in Rome in 1972, for 30 years a television host, actress, model and showgirl, Alessia Marcuzzi is also known on social media as La Pinella and has a following of 5 million followers on Instagram. She is mainly aimed at women and deals with topics such as fitness, nutrition, fashion, cinema, but also more committed topics such as feminism, gender differences and positive body.
#5 Valentina Ferragni
Valentina is the youngest of the Ferragni sisters . She was born in Cremona, on December 29, 1992. she Sister of art, Valentina has more than 3.8 million followers on Instagram.
Strongly deployed and combative against haters and body shaming, she shows videos of her “imperfect” workouts, pole dance lessons and works as a model for various Italian and non-Italian brands, Levi’s, Guess, Dior, Estee Lauder, Etro. She has also recently launched her own brand “Valentina Ferragni Studio”.
#6 Ariana Grande
Ariana Grande, world-famous actress and pop star, was born and raised in Palm Beach, Florida from a family of Italian origins. She now boasts a following of 225 million followers on Instagram.
At just 4 he began singing, dancing and acting, and at the age of fifteen he made his Broadway debut. Over the years she plays Cat Valentine in Victorious and Sophie in Scream Queens. She also releases various music albums and collaborates with great artists on the music scene, such as Andrea Bocelli, Lady Gaga, Jessie J and Nicki Minaj.
Famous for her song Position which sums up feminist themes dear to her such as revenge, freedom and female independence. In fact, Arianna uses her social profiles to raise awareness among fans about: presidential elections, cyberbullying, LGBTQ rights and mental illness. She herself suffers from PTSD, Post Traumatic Stress Disorder, after the terrorist attack in Manchester.
Today Ariana is certainly one of the most famous artists on the international scene.
#7 Emma Watson
Emma Watson was born in Paris on April 15, 1990 and lives in France, before moving to England, in Oxford.
Already famous at 9 for the role of Hermione Granger in the Harry Potter saga, Emma stars in other successful films such as “Marylin”, “We are infinite”, “Noah”, “Beauty and the Beast”, “The circle “And” Little Women “.
She uses her visibility (her instagram profile has 59.3 million followers) to become the spokesperson for resale and eco-sustainable fashion: in 2017 in Paris she wore a beautiful Louis Vuitton dress, made of polyester made from plastic bottles and a coat by Stella McCartney, in cashmere and regenerated wool.
A convinced feminist, she is very committed to the fight for gender equality, raising awareness among fans on issues such as the need for equal pay and the education of girls in countries where it is not yet guaranteed. In 2014, at the age of 24, she gave a speech on women’s rights in New York; she as the new UN Women ambassador of the United Nations she promoted the “He for She” campaign by targeting men and inviting them to do something to reduce gender inequalities.
#8 Michelle Obama
Born in 1964, graduated from Princeton University and pursued law studies at Harvard, where she graduated in law in 1988. She started working in a Chicago-based law firm, where she met Barack Obama, whom she married in 1992.
Michelle was part of Public Allies, a nonprofit organization that focuses on teaching leadership skills to young people. With the election of her husband as president, she has held the position of First Lady and through this role she has also become an influencer and an icon of fashion and style. Fundamental to her are social and feminist issues, such as the support of military families and the role of women in the workplace.
It currently has a following of 45.5 million followers on Instagram.
#9 Joanna Gaines
Joanna Gaines was born on April 19, 1978 and is an American television host, entrepreneur and designer. She made famous by “A custom house” (Fixer Upper) in which she, together with her husband Chip Gaines, she renovates the homes of people who otherwise could not afford it.
Magnolia is his farm and his commercial enterprise: two old dilapidated silos have become a restaurant, a bad & breakfast and a design shop, respectively the Magnolia Table, the Magnolia House and the Magnolia Market, where fresh foods are cooked. internal company.
Beloved, Joanna Gaines has nearly 13 million followers on instagram and talks about her life on the farm, her relationship and her family, shares her recipes and her passion for gardening.
#10 Paola Turani
Paola Turani was born in Sedrina, in the province of Bergamo, on 10 August 1987. At 16 she was noticed by French talent scouts who proposed that she become the face of a fashion agency. Paola accepts and finds herself parading for several well-known brands such as Calvin Klein, Versace, Dior and many others. In a short time you became the testimonial of brands such as L’Orèal Paris, Calzedonia, Twinset, Morellato, Tim, Sephora, Divani & Divani. A highly sought-after face also by showbiz, in 2020 Paola is invited to Detto Fatto and to the Venice Film Festival. In addition, she participates in the dub of the new Disney Pixar film, Soul.
She is the perfect mix of beauty, intelligence and simplicity, a woman capable of exploiting her popularity to convey positive and constructive messages . The sensitivity and sincerity that she puts in her posts make her collect an average of 100 thousand likes.
