The most amazing Apple TV ever has the A15 Bionic chip, supports HDR10 + format and brings the best of Apple to the big screen at home

The new generation of Apple TV 4K is a powerhouse of entertainment, which satisfies the tastes of every person in the family, bringing the best of Apple to the living room.

Apple today announced the next generation of Apple TV 4K, more powerful and more entertaining than ever, with incredible cinematic quality. Powered by the A15 Bionic chip that makes for smoother performance and smoother gaming experience, the new Apple TV 4K offers endless entertainment options on the big screen at home. With support for HDR10 + format and Dolby Vision, Apple TV 4K lets you watch movies and series in the best possible quality on multiple TVs.1 Featuring tvOS, the powerful and intuitive operating system for the living room, and the popular Siri Remote, Apple TV 4K makes it easy for users to discover and enjoy their favorite content. Thanks to seamless integration with other Apple devices and services,

The new Apple TV 4K is available in two configurations: Apple TV 4K (Wi-Fi), which offers 64GB of storage, and Apple TV 4K (Wi-Fi + Ethernet), which offers support for Gigabit Ethernet per connection fast networking and streaming, the Thread mesh network protocol to connect even more smart home accessories, and double the storage space for apps and games (128GB). Starting today, you can order the new Apple TV 4K with Siri Remote, with availability starting Friday, November 4.

“For every Apple user, Apple TV 4K is the best way to enjoy their favorite content on the big screen at home, and now it’s even more powerful than ever,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “Given its seamless integration with other Apple devices, ease of use and the ability to access incredible Apple content, the new Apple TV 4K is a one-of-a-kind device and meets the needs of every person in the family.”

  • The new Apple TV 4K.
  • On the new Apple TV 4K (Wi-Fi).
  • On the new Apple TV 4K (Wi-Fi + Ethernet).
  • The new Apple TV 4K with the Siri Remote.

Thanks to the power of the A15 Bionic chip, the new Apple TV 4K achieves even more extraordinary performance, is more energy efficient and has a more compact design.

Apple TV 4K (Wi-Fi) has a storage capacity of 64GB.

Apple TV 4K (Wi-Fi + Ethernet) offers support for Gigabit Ethernet for fast network connection and streaming, Thread to connect even more smart home accessories, and 128GB of storage.

The popular Siri Remote makes it easier for users to search and watch their favorite content on Apple TV 4K.

A cinema-grade home theater experience

The new generation of Apple TV 4K is a powerhouse of entertainment that brings the best audio and video technologies to the big screen at home. At the heart of the new Apple TV 4K is the A15 Bionic chip, making it even more powerful and fuel efficient. CPU performance is 50% faster than the previous generation, as a result it instantly responds to commands, navigation is faster, and interface animations are snappier. GPU performance is now up to 30% faster than the previous generation for even smoother gameplay.

Apple TV 4K now supports HDR10 +, as well as Dolby Vision, expanding visual quality across multiple TVs, capable of reproducing stunning detail and vibrant colors exactly as intended by their creators. Users can enjoy a home theater experience with Dolby Atmos, Dolby Digital 7.1 or Dolby Digital 5.1 surround sound for a truly immersive experience.2

Together with the Siri Remote, the user has the touch-sensitive clickpad to navigate the intuitive and elegant Apple TV interface quickly, smoothly and accurately.3 On the Apple TV app, customers can access movies and series Award-winning TV on Apple TV +, as well as rent or buy series and movies from a catalog of over 100,000 titles and subscribe to premium channels from popular streaming services.

The Siri Remote has a touch-sensitive clickpad that allows you to navigate the intuitive and elegant interface of Apple TV 4K quickly, smoothly and accurately.

Seamless integration with the Apple ecosystem

Apple TV 4K works seamlessly with other Apple devices: it sets up with iPhone almost by magic and is super easy to control via the Apple TV Remote in Control Center. The seamless integration of Apple TV 4K with Apple hardware, software and services enables an unparalleled experience, bringing the best of the Apple ecosystem to the living room.4

  • Apple Music gives you access to a catalog of over 100 million songs, playlists selected by a team of experts and music videos through Apple TV 4K. With original content from the most loved and respected personalities in the world of music, autoplay, lyrics synchronized with music, lossless audio and immersive sound thanks to spatial audio with Dolby Atmos, Apple Music offers the best listening experience in the world.
  • They are Apple TV+ the best drama and comedy series, films, documentaries and programs for children and for the whole family are available, including “CODA”, winner of the Academy Award for best film, “Ted Lasso”, the series that has amassed a record number of Emmy Award, the hit drama series “Splitting”, the “Shantaram” series based on a best-selling novel and other hit series such as “Bad Sisters”, “Mythic Quest”, “Pachinko” and many more. Also available are films such as “Sidney Poitier”, a documentary honoring the legendary Sidney Poitier, “Causeway” produced and starring Academy Award winning actress Jennifer Lawrence, and the Christmas tale “Spirited – Christmas Magic”, starring Will Ferrell, Ryan Reynolds and Octavia Spencer. Apple TV + also offers live sports,
  • Apple Arcade on Apple TV 4K offers access to award-winning games, with new titles and content updated every week, with no ads or in-app purchases. Popular controllers can be paired for an even more thrilling experience with games such as “NBA 2K23 Arcade Edition”, “Jetpack Joyride 2”, the historic “Sneaky Sasquatch” and “Warped Kart Racers” in the new multi-user mode.
  • Apple Fitness+ is an award-winning fitness and wellness service designed to welcome all users, regardless of their level of experience and training, and help them live a healthier life. Apple TV 4K owners can access the largest library of 4K Ultra HD workout content with over 3,000 studio-style workouts and meditations, all led by a diverse and inclusive team of trainers. From this fall, iPhone users will be able to subscribe and enjoy Fitness + in the 21 countries and regions where it is available, even if they don’t own an Apple Watch. Users simply need to have an iPhone to sign up and be able to experience Fitness + on Apple TV, iPhone and iPad with on-screen trainer guidance and interval timing. while an estimate of calories burned will be used to make progress on your Movement ring. Fitness + users with Apple Watch are even more motivated with personal results and metrics displayed in real time on Apple TV, iPhone and iPad.
  • Apple Music su Apple TV 4K.
  • A scene from the “Splitting” series on the Apple TV + main menu on Apple TV 4K.
  • An Apple Arcade game on Apple TV 4K.
  • An Apple Fitness + workout on Apple TV 4K.

With a catalog of over 100 million songs, playlists hand-picked by a team of experts, music videos and more, Apple Music offers the world’s best listening experience on Apple TV 4K.

Apple TV + hosts award-winning and hugely successful series, films, documentaries, programs for the whole family and live sports.

You can pair a controller to enjoy Apple Arcade’s award-winning games on the big screen.

Apple TV 4K owners can access Apple Fitness + ‘s largest library of 4K Ultra HD workout content with over 3,000 studio-style workouts and meditations, all led by a diverse and inclusive team of trainers.


This fall, new features will arrive on Apple TV alongside tvOS 16, including updates to Siri that will make it easier for you to control the app and interact with results using your voice.5 Siri on Apple TV has been completely redesigned and will be in able to recognize each user’s voice, so they can easily access movies, shows, music, games and apps and pick up where they left off. If the user uses the Siri Remote to ask “What can I watch?”, They will receive personalized recommendations.

The more compact design of Siri on Apple TV allows users to quickly view results without leaving the action on the screen.

When wearing AirPods, just say “Hey Siri” to search and manage Apple TV without using your hands. Siri on Apple TV is now also available in Chile, Finland and South Africa, and will also be available in Denmark, Luxembourg and Singapore by the end of the year, for a total of 30 supported countries and territories.

With iCloud Shared Photo Library on Apple TV, all family members can enjoy everyone’s photos together on the big screen. Connecting Apple TV 4K to other devices will allow developers to integrate personalized experiences with their iPhone and Apple Watch apps with Apple TV. 

The user can continue to use SharePlay during a FaceTime session on iPhone or iPad to follow a movie or series on Apple TV with other people, and watch a twist or hilarious moment together. With shared playback controls, including using Siri Remote, anyone in the SharePlay session can play, pause, or skip ahead.

Apple TV 4K as a smart home hub

As a smart home hub, Apple TV 4K securely connects to compatible smart devices, such as cameras, lights, curtains and other HomeKit accessories; allows you to set the scenes and control the home automation functions remotely, making sure that the accessories are activated automatically. Apple TV 4K is also essential to be able to use the new standard for Matter home automation, which allows a wide range of accessories to work in perfect harmony on multiple platforms to realize the dream of having a smart home.

Those who have a HomeKit camera can use Apple TV to control nearby accessories, for example, they can turn on outdoor lights or view footage from multiple cameras simultaneously on the TV screen for a more complete overview. Additionally, HomeKit Secure Video uses Apple TV 4K on-device intelligence to privately analyze video and detect the presence of people, animals, cars, and package deliveries.6

Thanks to Thread networking support, Apple TV 4K (Wi-Fi + Ethernet) reliably and securely connects Thread-based compatible smart home accessories.

As a home hub, Apple TV 4K offers a private, safe and convenient way to control smart accessories, such as viewing compatible cameras on the TV screen.

Apple TV 4K and the environment

The new Apple TV 4K is designed to minimize its impact on the environment: it consumes almost 30% less than the previous generation, while guaranteeing superior performance.7 Thanks to the efficiency of the A15 Bionic chip, it does not require an internal fan , thus it has a more compact volume and the carbon footprint is reduced by 25% compared to the previous generation.

For the first time on Apple TV, Apple TV 4K uses 100% recycled gold in the plating of various circuit boards with 100% recycled tin in the solders. The thermal module is made with 80% recycled aluminum, while 100% recycled aluminum has been used in the shell of the Siri Remote. In addition, the new packaging eliminates the plastic outer film, and is made up of more than 90% fiber, bringing Apple even closer to the goal of eliminating plastic from all packaging by 2025. The Apple TV 4K line is free. of mercury, BFR, PVC and beryllium.

Today, Apple is carbon neutral across all of its global business facilities, and plans to achieve the zero climate impact goal for all manufacturing supply chains and the lifecycle of all products by 2030. This means that every Apple device sold, from component manufacturing to assembly, from transport to use by the end user, from recharging to recycling and material recovery, will be entirely zero-impact.

Prices and availability

  • The new Apple TV 4K with Siri Remote will be available with prices starting from € 169 (VAT included) on, in the Apple Store app and in the Apple Stores. Apple TV 4K is also available at Apple Authorized Resellers and some pay TV providers.
  • The new Apple TV 4K is available to order today, with availability beginning Friday, November 4 in over 30 countries and territories, including the United States .
  • The Siri Remote has the same design and functions as the previous generation and adopts the USB-C port for charging. It is included with the new Apple TV 4K or can be purchased separately for € 69 (including VAT) starting today, and is compatible with all generations of Apple TV 4K and Apple TV HD.
  • AppleCare + will be available for Apple TV and provides three years of technical support and additional hardware coverage, including unlimited protection against accidental damage.
  • In the Apple Stores, you can try the new Apple TV 4K and find answers to every question. Before going to an Apple Store, we recommend that you visit for information on opening hours and available services.
  • For a limited time, anyone who buys a new iPhone, iPad, Mac or Apple TV can get three months of Apple TV + for free and three months of Apple Arcade for free.
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