The tiktokers who manage to make a living from their content on TikTok are often very young and very creative. They managed to establish a very large audience by creating a lot of content . The most famous of them earn millions, but it is still possible to earn money on TikTok and make your place on the social network.
1. Create engaging content
To make money on TikTok, you’re going to need a lot of creativity . On TikTok, everything is very fast, and there is so much content that an unknown tiktoker one day can reach a huge audience only a few weeks later . TikTok is a social network where engagement is very strong , sharing is important. The virality is therefore maximum and if you produce quality content it is quite possible that your profile will be shared, then re-shared…. And so on.
Our articles on How to develop and increase your community on TikTok?, TikTok: how to boost your views thanks to the algorithm?, What time to post on TikTok? will help you get started!
2. Find a niche
Do a search for tiktokers that talk about what you want to do. Create content regularly. For viewers to find your videos, you’ll need to use great SEO. Choose relevant keywords that match your videos and what you feature in them. You can do a little study of successful tiktokers in the same field as you and see how they rank their videos, this will help you identify the right keywords, challenges and hashtags to earn money on TikTok.
Also consider the long videos on TikTok that can help you make a difference: TikTok long format: how to make them successful
3. Receive donations from your audience
Each holder of a TikTok account can buy Coins, the virtual currency of the social network . 65 pieces cost around 1 euro.
When you do a Live on TikTok, other tiktokers and your audience will be able to send you virtual gifts, paid for with Coins. You will then just have to transform these Coins into diamonds, so that they are converted into money on PayPal. To find out more about the conditions of access, do not hesitate to consult this dedicated page.
4. Access the fund for creators
TikTok pays content creators on the platform. The conditions of this remuneration are more or less opaque, impossible to know in advance what you will be able to earn although the fund is endowed with more than 250 million euros . Information is regularly added to the TikTok blog on the subject. Some sources speak of 0.4 euro cents per 1,000 views and 20 euros per million views .
To be able to access the “Creator Fund”, you will need to:
- Reside in France, the United Kingdom, Germany, Italy or Spain
- Be over 18 years old
- Have at least 10,000 followers on TikTok
- Have had more than 100,000 views on your videos in the last 30 days
- Post original content that follows TikTok rules
This fund aims to encourage content creators to publish ever more , in an original and attractive way, but can in no way be your only source of income.
5. Collaborate with brands as an influencer
Brands have increasingly large influencer marketing budgets and need tiktokers to reach niche targets specific to their market. These collaborations can be in the form of free products to start, but can be monetized at sometimes very high prices depending on your audience.
To give you an idea, the average remuneration for a tiktoker is 0.01 to 0.02 dollars for each sponsored view on TikTok. If your video reaches 100,000 views it could earn you $1,000 . However, nothing prevents you from negotiating your prices.
Always keep your editorial line and objectivity in mind if you are partnering with brands and earning money. Your audience loves you and follows you for it and if you choose to promote a product that does not correspond to your target or that you do not really like, you risk losing valuable subscribers.
6. Comply with the legislation governing product placements
Also be transparent by clearly indicating that the product has been offered to you or that it is a partnership , so as not to violate law 121-1 of the Consumer Code. For example, you can mention collaboration. Influence4You tells you all about partnering with brands on TikTok here.
Besides, do not hesitate to test your knowledge of the regulations with our code of influence to pass online and for free !
You can manage all this yourself, via an agency or use a specialized platform like Influence4You (the Influence4You platform for connecting social media influencers and brands and thus providing them with remuneration). This will allow you to have direct access to brands and ongoing campaigns, without wasting time on canvassing and focusing only on content creation.
7. Sell your own products
You may have already praised the merits of a product from another brand, during a collaboration or on an affiliate system. Why not create your own products to be able to directly control the margins and profits generated?
The most important tiktokeurs have for many already launched their own line , for example of make-up for beauty experts, but there is no need to go that far to start.
Some tiktokers also use dropshipping to sell a product without having any stock. Beware, however, of this technique, which is currently highly criticized by many Internet users . If one of your loyal subscribers buys a product from you, it means that they trust you. If he receives a package from a Chinese supplier, and easily found on Chinese commerce platforms, you will lose all credibility with your audience. Favor articles already present in France or Europe and collaborate with serious suppliers .
To create a real difference, you could create your own products in an artisanal way if you feel the soul of a creator or choose to have them manufactured by specialists.
And to help you, consider Live Shopping. Indeed, TikTok is increasingly developing this feature which should arrive very soon in Europe. Download our Live Shopping and Influencer Marketing Guide to understand everything about this new phenomenon.
8. Become a TikTok consultant
Another idea that makes more than a tiktokeur live by providing attractive remuneration: advising brands by sharing your know-how and your experience of the new social network. Indeed, brands are often lost to TikTok, unless they have someone in-house dedicated to the platform.
You can totally imagine collaborating with brands to help them create relevant content, understand the platform, etc.
9. Promote your content on other platforms
To increase your notoriety and therefore your income, do not hesitate to publish your TikTok videos on all social networks . Instagram and Twitter are great tools for making a post go viral . And that’s what you need to increase the reach of your content, gain subscribers and therefore increase your income.
However, be careful not to use your content on competing formats such as Reels or YouTube Shorts, otherwise your publications will be reduced by the algorithm.
Remember, the more subscribers, interactions, and a good level of engagement you have, the more you will be able to charge to the partner brands within the framework of a collaboration and thus earn money with all your social networks.