The battle between Samsung and Xiaomi is one of the most interesting on the tech scene: South Korean innovation versus China’s knack for replicating and sometimes surpassing the replicated.

So it is no coincidence that we are facing the two brands that sell the most terminals in our country.

But in the end it all depends on each model, with interesting surprises in all ranges. If you are hesitating between buying a mobile from one brand or another, in these lines I give you some keys to help you in your choice.

To review specific terminals, you can take a look at the analyzes of the best Samsung mobiles and the most outstanding Oppo ones .


At the performance level, Samsung and Xiaomi phones are practically equivalent. Until recently, both brands had been using similar processors, Qualcomm Snapdragon, but Samsung opted a few years ago to develop its own processors for its Galaxy: the Exynos. They are certainly powerful and fast, but conservative users looking for established technology may prefer Xiaomi.

It is true that some users of the entry range and, above all, of Xiaomi’s mid-range often report a certain lag due to excessive consumption of ROM resources, but there are simple ‘tricks’ and tips to free up space and speed up the overall performance of the smartphone, so that shouldn’t be a problem.


Cameras are, in general, one of Samsung’s strong points.

Not only because of the quality of its lenses, with a spectacular ultra-wide angle and a magnificent sensor for night photos, but also because of the camera’s own software, which offers great possibilities. 

Faced with this, Xiaomi has usually counteracted with more lenses and more pixels, in many cases exceeding the 100 MP barrier and providing very versatile cameras, even in the front cameras for selfies. 

Special mention deserves an increasingly important function for recording videos: optical stabilization. 

Although practically all models of both brands have some digital stabilization system, the most effective is still optical (OIS). And in this regard, Samsung seems to be ahead, as it has decided to implement them even in its most affordable models (Galaxy A).

Quality/Price Ratio

Talking about the Quality/Price ratio in the world of mobile phones (and technology in general) is talking about Xiaomi: its success is based on offering very good quality terminals in the mid-range, with prices that are sometimes reminiscent of those of the input range.

And with Samsung the opposite usually happens: its mid-range is very good, but the prices are not usually very affordable.

However, the latest data seems to indicate a change in trend: according to figures from Canalys, Samsung has taken the lead in sales from Xiaomi in 2022, which indicates that the South Korean brand could have found the perfect balance of success… or that the China has lost it. According to specialized portals such as Xataka, this change could be due to factors not directly related to the terminals, such as logistical problems in China or a somewhat confusing product catalog at Xiaomi.

In addition, they indicate a very interesting fact, which you can take note of: Xiaomi mobiles are, on average, cheaper when they go on the market, but the prices of Samsung plummet after a few months. That is to say: patience has a ‘reward’ in the form of a substantial discount for Samsung buyers.

Operating system

Both Samsung and Xiaomi have operating systems based on Android, developed by Google, so their compatibility with applications and technologies is practically complete. However, it is always convenient to choose a brand if you use (or plan to use) other connected devices from the same manufacturer, such as headphones, electric scooters, etc.: it is the best way to guarantee full availability of its functionalities.

Now, both operating systems are very different from each other, since both have modified interfaces, although to a different degree. Samsung Galaxy has One UI, while Xiaomi is committed to MIUI. The latter presents a deeper modification and also more obvious to the naked eye, since in fact it is clearly inspired by iPhone iOS, perhaps with the intention of scratching users who are dissatisfied with the bitten apple.


In general terms, it can be said that Xiaomi is a less innovative brand when it comes to designs. In this aspect, it seems to show a strategy of waiting and analyzing, checking which trends are consolidating in the market to bet on them.

On the other hand, Samsung does take greater risks and is capable of jumping into the pool with truly groundbreaking models, such as its Z Flip and Z Flop, leaders in the segment of folding smartphones.

The issue of the screen deserves special mention: this is a field in which Samsung has always excelled, with screens with great luminosity, fluidity and resolution, which the user can recognize with the naked eye.

For its part, Xiaomi is not far behind and generally offers very generous sizes, with a magnificent body-screen ratio and very interesting refresh rates even in mid-range or entry-level models.

After sale service

Post-sale services tend to concentrate a good part of the complaints from users… and Samsung and Xiaomi are no exception.

According to the reviews of the Trustpilot reference portal, neither of the two brands approve : 1.2 and 1.3 points out of 5, respectively. However, it must be borne in mind that this type of evaluation is usually done on the spot and when the experience is negative, while positive experiences tend to leave less of an impression.

In any case, Xiaomi is in principle quite accessible to its users, with online chat and free customer service, as well as ticket tracking. Samsung offers a similar availability, although with a local rate phone number. In addition, the South Korean brand gains in accessibility, as it also serves in sign language.

Conclusion: Xiaomi or Samsung?

Samsung and Xiaomi are leading brands in Spain. And it is not a saying: both traditionally occupy the first two sales positions in Spain, with iPhone in third position. And that can only be achieved with a recipe of two ingredients: quality and price.

Xiaomi usually moves very well in this field, with very interesting and affordable models in the mid-range, especially those of its ‘sub-brands’ Poco and Redmi. On the contrary, users who have a slightly more comfortable budget and want to have a model that is difficult to beat, may prefer the Samsung catalog, which also tries to fish in the entry range with its Galaxy A.

But since the catalogs of both brands are very complete, in the end it is best to look and compare specific models , since each one has its strong and not so strong points.

Cases in which I would choose Samsung

  • If you are looking for a revolutionary and top-of-the-range mobile
  • If you don’t mind waiting a few months to take advantage of a lower price
  • If you prioritize screen quality
  • If you are going to use the camera a lot, even for professional purposes

Cases in which Xiaomi would choose

  • If you prioritize the Quality/Price ratio… when the model has just been released on the market
  • If you have other Xiaomi Mi devices and technologies
  • And you like the aesthetics of iOS and iPhone
  • If you are looking for good performance in your terminal, with proven processors
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